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Posts Tagged ‘SS12’

SS12 – Wear it Now

Monday, February 6th, 2012

Despite the snow and frost outside the window, all we want to do is talk about our Spring/Summer 2012 collection! Whilst we still have a few months to wait before we’re likely to spot the new Finspadrille Alicante on the feet of our Finsketeers, a few of our new styles are perfect for wearing right now.

So, allow us to introduce some of our favourite transitional pieces for those who simply can’t wait until Spring officially arrives.

The Benny Belt

Much as we hate to admit it, the current UK weather isn’t entirely suitable for our beautiful new Mickey moccasin style. However, our new Benny Belts look both fabulous and weather appropriate with a smart pair of jeans and a cosy knit.

The Benny Belt in Plum,

The George Loafer in Cobalt Blue

This is one of our absolute favourite shoes for Spring/Summer 2012 and we think you can start wearing it now. We suggest pairing it with a pair of dark jeans for a toned down look before pairing with other brights once the weather warms up!

The George in Cobalt Blue, £95.00

The Hooper Belt

Whilst Finpsadrilles might be out of the question for chilly February, our new Hooper belts are more than wearable right now! We think the Hooper is ideal for bringing a spot of colour into your winter wardrobe.

The Hooper Belt, £75.00

Behind the Scenes at the SS12 Photo shoot

Thursday, February 2nd, 2012

Our SS12 photo shoot took place on Monday and Tuesday and marked a number of firsts for Fin’s. Not only did we have some very exciting new products to shoot but it was also our very first photo shoot using models!

It’s safe to say that everybody at Fin’s HQ stepped up to the challenge of finding the perfect boys to represent us. After a few days searching we couldn’t believe our luck when we found not just one, but three, extraordinarily handsome boys who agreed to come along and be the faces of Fin’s for SS12.

Introducing Eddie, Orly and Niko.

Our 3 models for the day

Naturally the arrival of 3 such handsome boys caused much blushing amongst the Fin’s team so we were super grateful to have a seasoned pro, stylist Martha Ward, to help us out for the day and turn our gawking into beautiful shots.

Martha and photographer David at work

After weeks of cold weather and winter dressing we couldn’t wait to get in the studio and show off our summer collection. Saying that, we’re not really sure the boys were that thrilled at the prospect of getting changed in the freezing studio and modeling swimwear! We didn’t mind though… Wink.

Our SS12 collection ready for the shoot

All good things must come to an end and after a full days shooting we eventually had to let the boys go back to their day jobs. The pictures from the shoot are already looking fabulous and we can’t wait to show you the results in a few weeks time.

Providing a little finspiration to model Orly

Fin’s ss12 lands at Office Kings Road

Friday, January 27th, 2012

If you happen to be wandering down the Kings Road this weekend we suggest you take a look at the window of Office where our SS12 collection is currently on show. We think the George in Cobalt Blue looks great!

Featuring the Samuel and George suede loafer

After admiring the window display we caught up with the Kings Road menswear manager, Chris Williams who answered a few of our questions.

What do you like most about the Fin’s range?

I love how comfortable your loafers are. The George is a particular favourite of mine. I also think the price point is competitive and gives our customers real value for money. The Fin’s range really raises the standard of our men’s shoes offering in store.

What does the Office customer look for in their shoes?

Our customers look for a good mix of styles when they visit us. The bestselling styles with our customers over the past few seasons have been boat shoes and loafers. The Moccasin and Desert Boot styles have also been very popular over the winter.

What’s your favourite style from the Fin’s SS12 collection?

I’d have to say the George Suede loafer. It’s one of the most comfortable shoes I own! However, the new Samuel loafer is fast becoming a favourite and I’m looking forward to trying it out over the next few months.

What have your customers got to look forward to from Office Kings Road in SS12?

Colour! After a dark and muted winter, everything is lifting for Spring/Summer. I think men are becoming more and more open-minded in their colour choices and our summer offering really reflects this.

Finally, what do you think will be the bestseller from the Fin’s range in your store?

My prediction would be the George Suede Loafer in Zanzibar Grey. It’s a super comfy style and I think this colour will be particularly popular with our customers.

The Office Kings Road window display

Fin’s SS12 Collection has arrived!

Thursday, January 26th, 2012


My Wardrobe SS12 Press Day

Thursday, November 10th, 2011

Team Fin’s visited the My Wardrobe Press Day yesterday to take a look at our Fin’s and find out what else My Wardrobe has in store for Spring Summer 2012.

As expected, we found plenty of fabulous menswear for next season, from candy coloured trousers and Hawaiian shirts, to the more practical light knits that we thought would be perfect for a cool Spring day.

We particularly liked this preppy knit from Wolsey 1755.

Wolsey 1755 Knit

Of course, the star of the show (in our opinion at least) was the Fin’s collection! My Wardrobe will be stocking the George loafer in classic brights as part of its mens footwear offering next season.

My Wardrobe SS12 Footwear

Here’s how it looked on the day.

Fin's at My Wardrobe SS12 Press Day

Sally and Vicky also got a chance to participate in Movember. Hopefully some of our Finsketeer’s will have been able to grow a more impressive moustache this month to help raise awareness of prostate cancer. Let us know!

Sal and Vicky get into the spirit of Movember

Despite the purpose of our visit being to check out Fin’s, we couldn’t resist having a quick look downstairs at all of the gorgeous womens wear! After falling in love with Smythson totes and beautiful dresses we quickly retreated back upstairs to menswear where we came across these great satchels for the men in our lives.

We LOVE!

Thanks to My Wardrobe! We can’t wait to see Fin’s on the site next season.