Like a rabbit from a hat, our aforementioned favourite Fin’s brand ambassador, muse and trickster extraordinaire, Drummond Money-Coutts, appeared as if from nowhere at Fin’s HQ this afternoon to cast his spell of approval onto the Fin’s Drummond Evening Slipper, due out in September. Thanks to Sally’s photography skills, we managed to capture the magic moment adequately.
The Fin’s brand ethos has always been simple, classic, affordable and fuss-free. So we thought that for our first Autumn Winter range, we’d apply our mantra to some timeless shoe-drobe favourites. More details to come, but we thought this would whet the appetite for now…
I took it as a compliment last year when people wondered why Stacey Solomon and I were never in the same room. Her spine-tingling voice, bubbly personality and curvy-yet-birdlike frame are features we should all aspire to. Her rendition of the Theme from Highlander in last year’s X Factor sent shivers down all our spines, let’s not deny it, and more than one tear was shed when Michael “The Boob” Buble emerged to duet with her in the 2009 Final.
So it was a Friday morning thrill for both of us to finally be united in each others arms today. She promptly re-named me “My Twin”, and she has invited me as a VIP guest to her new shop in Dagenham. I have to work on the hair and nails until then.
Fashionista Fintern Sophie continues her How to Wear It project with the Fin’s signature brights:
Get ready to hit the beaches of St Tropez and take Mustique by storm.
For the ultimate in summer style, try Ralph Lauren’s timeless and classic polo t-shirt, they add an instant burst of colour and sophistication, you can never go wrong with one of these.
Team with a fabulous pair of Fin’s Original George Loafers, whichever colour takes your fancy. If you can’t decide, buy them all for that final show stopping flash of colour.
We here at Fin’s also simply adore these Hentschman elegant cords, a must-have for every man with a refined aesthetic sense. Possibly roll them up, show off a hint of ankle for the quintessential summer look and of course to draw even more attention to the fintastic Fin’s you’re sporting.
If these brights are all a bit too much for you, over at Tommy Hilfiger we found some divine pastel coloured shirts, with candy pink lighter tones that are slightly more easy on the eye.
For your staple block colour tees try Topman. Super cheap and chic, they are essentials in any summer wardrobe. With a deep V-neck to reveal a little chest, all the girls will be flocking to your side.
Thanks so much for all your help, Sophie!! xxx
Fin's can be found in the world's most desirable shopping destinations
Over at Fin’s HQ, we understand that not all our customers have the guts to buy a pair of shoes or two online, sight unseen. Whilst applauding the faith our online customers have in the online shoe-shopping process, we also understand the need to try before buying.
Now, our most loyal fans will know that there is a little bolthole in the heart of London’s Chelsea where appointments can be made to come in and slip a pair of shoes or two on, have a cup of tea and a wee flirt with Sally. Maybe, if they are really lucky, they will happen upon the legendary Fin herself, although this can be seen as a double-edged sword: she has never been known to let a man out of the showroom without spending their life savings on colourful loafers.
We have also been hard at work building up our stockists across the UK, and are immensely proud to be stocked this season in some of the most stylish concessions and boutiques in the country, although we have not been lucky enough to make it through the hallowed doors of Shoe Zone (yet – a girl can dream). The full list of stockists, including Harrod’s and Selfridges in London, can be found on our Stockist Page, and we hope to be adding to the list every season.
BTW, if you are a potential stockist, or if you are BFFs with the buyer of a really exclusive and trendy menswear boutique, it would defo be a wise idea to forward this onto them, or get directly in touch with us.
We are beyond excited at the new styles set to launch next year. 2010 will see Fin’s continue as the men’s shoe brand you can rely on for simple, classic, affordable fuss-free additions to the shoe-drobe. We thought we’d give you a mere glimpse of our new Amalfi Collection. We found this amazing factory in Alicante making linen especially for shoes, and had to find a way to use them. When the samples arrived, were were instantly transported to 1950s Italy. Think Ripley, and channel Dickie Greenleaf in these sun-bleached classics.
The Limited Edition Amalfi Collection will be available exclusively online fron January 2010 (£110 + P&P). To join the waiting list, email info@finsforhim.com
We were delighted when we received a glowing review on the new website www.LoafingList.com
It has to be our favourite testimonial to date. The cheque is in the post!
We are so overwhelmed with praise from satisfied Fin’s feet that we thought we should share them with you.
So, without further ado, here is the link to our new Testimonials page:
Richard Paice, Fin and Sall
We were more than delighted (and just a little nervous!) when Richard Paice asked Fin to give a talk at the annual Footwear Friends Awards at the Geffrye Museum. The Footwear Friends have been so kind in nurturing young brands like Fin’s, and she felt it was the least she could do to repay them for all their support and advice. After talking for a full EIGHT minutes about what is was to build your own brand, we were whisked off to Cipriani’s for salmon carpaccio and venison ragu. Delicious.
Just when we thought the Fin’s website couldn’t get any more thrilling, we are overjoyed to introduce our new Fin’s blog. Filled to the brim with style/shoe/general life inspiration, we’ll be updating as often as we can with ideas, new things we’ve seen, general ponderings and tips for all our Fin’s fans across the globe.
Fin & Sally (i.e. Team Fin’s) will endeavour to provide all visitors to the Fin’s website with as much entertainment as we can muster. Your feedback, as ever, is totes welcomed.
