Struggling to decide which pair of Fin’s to buy in the sale? Let us make it easy with our guide to right pair of Fin’s for you, according to your summer plans.

If you:

Have a few Fintastic Holidays Planned this Summer : Then we recommend the George Loafer in Portofino Yellow. This summer bright will carry you from Ibiza to Cannes in the most fun and flirtatious of colours.

Portofino Yellow - £47.50 in the Sale!

Have many Fintabulous Weddings to Attend: The Drummond Cotton Twill Slipper in Regent Blue has just the right amount of glamour to get noticed at any wedding, without taking the attention away from the bride!

The Drummond in Regent Blue - £88.75 in the Sale!

Will be braving the British weather for a Festival: The only way to go at a festival (providing it’s not raining) is with the iconic Finspadrille. Only the brightest of bright’s will do for summer festival dressing and this purple pair will do the job perfectly.

The Finspadrille in Purple - £31.15 in the Sale!

Will be jumping on and off of yachts in the South of France: It has to be the George in Palm Beach Purple. Just perfect for lazy days in the sun and fabulous balmy nights in the port.

The George in Palm Beach Purple - £66.50 in the Sale!

Will be flashing your Fin’s at the Polo: Flaunt your fashion know-how at the classiest of Polo Matches with the Marshall in Mull Mouse. A classic shade paired with one of our comfiest shapes makes the Marshall the perfect shoe for sipping Pimms and people watching at the Polo.

The Marshall in Mull Mouse - £94.50 in the Sale!

Want to inject a bit of Fin’s fun into your Working Summer: Then the Carter is surely the shoe for you! Impress on business trips and after work-drinks with the striking purple sole of the classic Carter shape.

The Carter in Grey Upper/Purple Sole - £110 in the sale!

The streets of Florence were abuzz with fashionistos last night as we wandered to dinner, sounding the arrival of the coo-el-est menswear show on earth: Pitti Uomo 80, where Fin’s is once again exhibiting next season’s wares.

It is at Pitti that the Spring Summer 2012 new styles and colours get their first viewing. If a brand wants to get their product in front of some of the most (F)influential buyers on planet earth, then this is a very good place to start.

There are lots of chic new additions to the Fin’s collection, for which the plebians among you will have to wait a little longer before you can slip your feet into.

Until then, we can confirm that colour, colour, colour will still be hot for next year, so a bright loafer can still be seen as a long term (F)investment.

If you were wandering down the King’s Road this afternoon, you may have felt a little something in the air; a slight frisson of excitement, a strange sense that something special was happening in Chelsea.  You would not have been wrong.  It’s a well known fact that, of all our wonderful, stylish heart throb Finbassadors, there is one that tops them all.  The Hoff (David to his friends) has been a loyal follower of Fin’s since the first patter of Fin feet way back in 2008, and so a fly-by visit to Fin’s HQ to see his favourite cobbler and to reminisce on old times and plan for the new was an essential part of his itinerary.

We were mighty glad to see him, and after a few photo-ops, he stocked up on a few favourites to see him through.  The new Limited Edition Drummond Cotton Twill in Hyde Violet was a particular favourite, but he also picked out some of his beloved George Loafers in Trancoso Pink for his holidays, as well as some essential London Navy Georges for summer-long wear.

Thanks for stopping by, David!

Love, Team Fin’s xxx