Pitti Duomo

10 Corso Como

Sex and the City may have dominated the box office this summer but our fantastic PR man Adam has been having a Fin’s in the City moment in his pair of the eponymous George Original Suede Loafers.  For the ultimate in Euro city chic, Adam chose the George in London Navy to stroll through the streets of Milan, taking him from brunch in the Piazza Duomo to a spot of shopping under the hallowed roof of 10 Corso Como.  Luckily for us, he photographed his Fin’s in all of his favourite haunts.  We loved his man-about-Milan antics so much that, in a fit of generosity, we are launching an August Fin’s giveaway inspired by his photos.  To win a free pair of the Fin’s of your choice, send us a photo of your Fin’s-clad feet in an exotic destination.  Either upload the picture onto our Facebook page, or email it to intern@finsforhim.com and do feel free to send us more than one photo.  Happy snapping!

Whilst showcasing our Fin’s collection at the ultra-chic Florentine menswear trade show Pitti Uomo, we were struck by the level of sartorial elegance with which the male attendees dressed.  We particularly loved the attire of this dashing duo…that is, until we looked down at their feet and discovered them to be sorely in need of some Fin’s.  As part of our mission to improve the shoe-drobes of every man, be they Milanese or Mancunian, we have come up with some fashionable solutions for pounding the pavements of Pitti in eye-catching comfort and style.

On the left:  The nude tones of our Amalfi loafer in Positano would be a perfect complement to the muted greys and whites of this outfit.

On the right:  With his penchant for striking brights, this man is a perfect candidate for sporting some of our more daring styles.  We suggest the Marshall loafer in Jura Heather, which adds an eye-popping edge to any outfit.

Image: Tommy Ton for www.gq.com

It’s not often that Victoria Beckham doesn’t have the most fashionable feet in the room, but at the Range Rover launch party earlier this month she was definitely out-shod by Matthew Williamson in his Fin’s George loafers.  With his well-documented love of colourful prints, the eye-popping Ibiza Pink is a perfect fit for Matthew’s exotic aesthetic.  For globe-trotting in style this summer, we recommend he picks up the George in Portofino Yellow, Mustique Green and Formentera Turquoise to add to his budding Fin’s collection.

Some of our more avid Fin’s Fans may have been well-informed on our recent trip to Pitti Uomo, but, for those of you that may have been spared the details…  We were genuinely thrilled and excited to have been selected as a “Pop-Up Store” brand at the uber-cool and trendy Pitti Uomo.  For those of you that don’t know, Pitti Uomo is considered to be the chicest of all the menswear trade shows; it’s basically a Disneyland for ideas, trends, and handsome men.  Although we have already spread the Fin’s word slightly beyond the King’s Road – online customers order from lands as distant as Australia and Canada, and our collection can be found enjoying a rum punch in the Pink House, Mustique – we now feel ready to embark on a more significant international crusade.  As we set our stand up between a bearded gentleman in tartan strides charging €1,100 for a pair of sunglasses, and a bespectacled fellow and his elderly mother proffering the finest yak leather products, we prepared for the siege of orders from all corners of the globe.  And, readers, we were not disappointed.  Keep your eyes peeled for our updated stockist list for Spring 2011; it’s pretty fabulous.